For our client, Twister Trailers, we utilized their champion endorsees, interviewing them for monthly column articles in a national magazine, Rodeo News. By using our expert endorsees, and providing useful information to potential customers, we further cemented the premium branding, authenticity and quality of Twister Trailer in the minds of the consumer, as well as gained goodwill via free editorial. The articles are also being used as flyers at dealer events and tradeshows, providing additional benefit and exposure for the project.