This is where I talk about what I do. Basically, I help you do MORE of what you love to do!

Whether you build a cool thing, or in a service industry,  I want to take care of the business strategy and marketing part, so you can get more $$$, and spend your time on what you enjoy doing.

Every business is different, and I cannot wait to get to know what YOU are passionate about, what you do better than anyone else, and help you realize a plan and a strategy to do more. I will jump in where you need me–at the beginning of a crazy idea to help you decide how crazy you really are (yes, feasibility and competitor analysis), or to finalize that pesky e-comm site (you know its still not done, right?). I love to make sure that you are on the right path, making sure that each piece of the puzzle builds onto the last one. Integration is my mantra, where the total impact is more than the sum of the parts.

I can help you communicate who you are, and give you a plan for what you want to accomplish and how to achieve your goals. And I also have some pretty stellar people to help me, or I can connect you to who that might be.

Business Strategy & Coaching

I like to get you going on the right path for success. Whether you are a new business or an old one that is sort of stuck, I like to help you figure out a plan of action. This could include a business plan (you know those darn banks like those), a marketing plan, or just a “what the heck do we do now” plan. I can also help keep you on track as you achieve your goals.


V Strategy specializes in consultation on brand image, target market, look/feel, positioning, and yes, logos. Brand is about ANYTHING that your customer sees, not just the visuals. Whoa.

Content Creation

We create concepts, ideas, and manage blogs, email marketing, photography and videography projects for social media. This may include product or events, or in depth commercial or lifestyle videos to gain exposure for your brand or product and develop loyalty and following online. Content in the world of E-commerce is key. You can’t just randomly post once a week and expect results.

Public Relations

I love to handle new product launches, press releases, editorial or product placement and public appearances, even creating Powerpoint presentations. I know the people you need to talk to and how to get your product the exposure it needs to succeed!

Sponsorship & Influencer Development

With unique relationships and insight in the sponsorship, endorsement, and influencer world, I can pick the correct partners, negotiate contracts, and manage the day to day marketing arrangement that results in a beneficial partnership and the most impact for both parties. The value in a sponsorship is in the follow-through and activation! I make sure that you get the most out of your investment. I specialize in partnership marketing and managing influencers.


From selecting the venue, food, promotions and entertainment, to managing the on-site marketing, staffing and décor, I have over 16 years experience in managing successful events and in experiential event marketing. Tradeshow marketing and expos are no problem—I have been there and I literally know the ins and outs of most of the event venues (yes, where the back doors and elevators are located and the coolest dock guys that will find you an extension cord or hammer).


Taking an idea from design to implementation, I can source and manage promotional items, giveaways, coupons, rebates, retail promotions, as well as manage radio and online contests.

Photography & Graphic Design

V Strategy can direct photoshoots and photographers, create catalogs and marketing materials including websites, brochures and sales pieces. I also offer in-house photography options. Your product needs to show off its best features! Photography can make or break your sales.

Print Material Management

I have long standing relationships with many print vendors and can manage your project from idea to sourcing to design to printing and shipping to an event. Quality matters.

Advertising & Media

With years of experience both buying and selling media, I know the print, TV and radio landscape and can consult on or negotiate ad buys, media placement, and advertising design, as well as create ads that convey your message and brand look/feel.

Retail Marketing

V Strategy can help you in designing and sourcing retail point of purchase materials and product fixtures, as well as designing window and store displays. With over 17 years experience working in retail stores, I know how customers shop, and what will increase your store traffic and per sale total.


V Strategy will manage focus groups and research projects for your product or company, as well as complete due diligence on new product concepts, licensing opportunities and investigate the competitive landscape.

Special Projects

Whether you just need another opinion, industry insight, or have a secret research project, due diligence, or a staff shortage on a short term project, I can help you bridge the gap and bring experienced insight into your venture.

Please contact me to discuss how I might help you attain your business goals!